We found extensive evidence that social media is less like a neutral reflection of society and more like a funhouse mirror. It amplifies the loudest and most extreme voices while muting the moderate, the nuanced and the boringly reasonable. And much of that distortion, it turns out, can be traced back to a handful of hyperactive online voices. Just 10% of users produce roughly 97% of political tweets”.
Source - Jay Van Bavel from a paper published with Claire Robertson and Kareena del Rosario - found via the Guardian newspaper 12th July 2025
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