license

Creative Commons License
Where the stuff on this blog is something i created it is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License so there are no requirements to attribute - but if you want to mention me as the source that would be nice :¬)
Showing posts with label pricing. Show all posts
Showing posts with label pricing. Show all posts

Wednesday, 24 September 2025

Electricity pricing in the UK - a primer

In the UK wholesale electricity market generators sell electricity to suppliers.  In the retail market the suppliers then sell to customers.

The price paid for wholesale electricity on the ‘spot market’, where some 30% of electricity is sold, is largely determined by the price of natural gas because of the ‘marginal cost pricing’ (MCP) system. 

Basically, under MCP, units of electricity are sold at the price of the most expensive unit needed to meet demand at a particular moment in time.  Spot market prices also usually serve as the price reference in long-term contracts.

In each half-hour trading period, electricity generator bid the price they'll  accept to generate electricity.  The bids are accepted in ‘merit order’ until the demand for electricity is met; the cheapest first, and the most expensive last.  However, the price of all units of electricity is set according to the bid price of the most expensive unit needed to meet projected demand: this is the ‘marginal cost’.

 

Source of graphic - see note 1 at foot of post

Renewable generators typically have the lowest costs and so are the first to meet demand. Fossil fuel generators (including gas) often have the highest costs as they must buy fuel to burn, which also has a carbon price on it.   Gas based generators can also quickly burn more or less to match temporary spikes in demand for electricity during a day.

 

Source of graphic - see note 1 at foot of post

As a result, although most electricity is produced using sources with low marginal costs (42% by renewables and 15% from nuclear), the price that is paid for electricity traded on the spot market is often higher, at the marginal cost of generating electricity with gas. (Gas provides some 40% of electricity generation).

MCP also means that the recent increases in the cost of gas have also increased the revenues of other electricity generators, such as some renewable and nuclear generators. These generators operating costs are unlikely to have increased to the same extent.  Many companies have therefore announced large profits. To respond to large profits, the Government introduced a levy of a  45% charge on exceptional profits from low-carbon electricity generators, in effect for large generators until March 2028.

 In 2022 the UK Government ran a consultation on how to separate electricity prices from gas prices.   Some of the proposed changes include:

 

•      Introducing incentives for consumers to draw electricity from the grid at cheaper rates when demand is low or more renewable energy is available.

•      Creating separate markets for renewable and fossil-fuel generated electricity, so renewable energy prices can be set independently from gas.

•      Reforming the capacity market to increase low-carbon flexibility technologies that are more responsive to changes in demand and supply, such as electricity storage.

In the summer of 2025 the Government set out its conclusions from the consultation, which were, in summary

 a)  Reform the GB wide wholesale pricing so customers get fair prices, investors benefit from a more stable and predictable framework so costs can be lowered for retail customers.


b)  Have a clear plan for the future power system so locational considerations can be accurately factored into investment and system planning.


c)   Reform planning, seabed leasing (the process by which new offshore projects are brought forward and sequenced), network build, the connections regime, and transmission network charging.


More detail on the specific and the delivery programmes for the above three ways forward will be available in the future.

Notes on sources of above info

1) https://commonslibrary.parliament.uk/why-is-cheap-renewable-electricity-so-expensive/

2) https://www.gov.uk/government/publications/review-of-electricity-market-arrangements-rema-summer-update-2025/review-of-electricity-market-arrangements-rema-summer-update-2025-accessible-webpage

Wednesday, 25 July 2012

the art of pricing - setting & advertising


- the words "only" or "just" in front of a price in an advert will tip the balance in persuading an otherwise frugal person to buy.

- words that suggest reasons for why something might be useful - "101 uses," or, "buy one for a picnic; buy one to keep in the refrigerator; buy one for your car" or "buy 2 get 1 free" move us from the intention of buying one towards buying many
- offering different versions of an item - high price item with lots of features, a basic model with less features and one priced in-between, to sway us to buy the mid priced item - its called the good, better, best strategy.
- in shop displays placing lower priced (but maybe still expensive) items around a high priced very well lit and  presented item  - its called the halo effect - relieves us of some of the guilt that might be attached to buying something we really didn't need  - "well at least i didn't get the expensive item"