2min 43sec clip - Ask a Researcher: What can #behavioural science tell us about #consumer search habits?

text from youtube "Learn the six principles behavioral scientists at Google use to understand the messy middle of consumer search behavior over time, and to decode it for marketers. In this episode of Ask a Researcher, Think with Google Global Executive Editor Natalie Zmuda talks to Alistair Rennie, a research lead on Google’s market insights team about the role behavioral science plays in people’s path to purchase."