17min @circulareconomy clip - How an #academic and a #designer convinced their organisations to apply the circular economy

text from youtube "Even the most progressive universities tend to teach subjects in isolation from each other, so imagine the job our guest in this show had in convincing her university to develop a cross-campus MSc about the circular economy. Imagine, too, the challenge a lead designer at IDEO had in convincing his colleagues that there is a new, circular, way of designing goods.

Watch this video to find out Fiona Charnley of Exeter University and Chris Grantham of IDEO each steered their respective sizeable organisations to embrace a fundamentally different way of thinking and acting. Who did they need to convince and how did they go about it? Find out what you can learn from those who have achieved change within their institutions."