9min @circulareconomy clip - #Replenish: A brand that demonstrates reuse in action

text from youtube "It was over an ironing board when Jason realised that many of the every day products we buy are 90% water , with only small amount of active ingredients. This massive inefficiency in how consumer products are designed, manufactured and sold is why billions of pounds of wasted plastic pollute the land, sea and air every year. Something had to be done. This was the inspiration that created Replenish, a reusable bottle and concentrate refill platform that makes it easy for consumers to add their own water, at the point of use instead of at a far away factory, to make the products they use every day. Replenish aims to break the endless cycle of waste in today’s fast moving consumer goods industry."