4min 39sec @TedEd clip - How can you #change someone's mind? (hint: facts aren't always enough) - Hugo Mercier

Text from youtube "Why do arguments change people’s minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value. Lesson by Hugo Mercier, animation by TED-Ed."