Text from youtube "We’ve mentioned already that there’s a lot of money in media and a huge chunk of that money is spent on trying to get you to do something – buy something, vote a certain way, change a behavior.
How does advertising work? And what’s the difference between advertising, public relations, and propaganda? We’re going to talk about all that and more today.
esources: How To Use 10 Psychological Theories To Persuade People https://www.fastcompany.com/3030173/h... The 6 Principles of Persuasion https://www.psychologytoday.com/us/bl... Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. https://www.ncbi.nlm.nih.gov/pubmed/1... L’oreal ad https://i.pinimg.com/originals/c9/0d/... Also: Leonardo DiCaprio and Kate Winslet really did help sell watches & perfume respectively: https://imagelocations.com/portfolio/... https://www.youtube.com/watch?v=s-kIj... "
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