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Saturday, 9 August 2014

with #socialmedia you don't get both sides of the story - #Israel, #Gaza, War & Data - 4 take-a-ways

These points are summarised from a really useful article by @gilgul which I found via #NSMNSS.  Rush over to the original article to get the full richness of all the insights plus.some cool graphics.

In a conflict one - and often both sides:

1) rarely uses their social and other media to mention at all, or very prominently, incidents detrimental to the image of their side that they want to foster;

2) portray media they perceive (or which are) against them as being one sided or biased or irrational;

3) are helped by the fact that with social media feeds are personalised to your own interests so you won't get both sides of a news story in your feed

- for ad revenue maximising reasons most social media sites use algorithms designed to put on our feed items similar to those we click on or follow - so when it comes to news items we similarly get a stream of posts biased to those positions we've already clicked on or followed

- see this post for more on this issue of social media and search bias

- In case you think this is a particular fault of social media - its something we do all the time when we select what traditional media to consume or who to be friends with (confirmation and in group bias - for more see this post)

4) are also helped by the fact that we are far more likely to pass on posts that represent our values and those of our connections - thus reinforcing the point above.  Put bluntly most of us tend to talk to people like ourselves

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