a study published in the APA's journal of personality and social psychology by kennon sheldon, neetu abad and christian hinsch suggests that:
- social disconnection motivates facebook use, so when lonely we log onto facebook;
- and when we do use Facebook we feel less lonely, more connected;
- but also the feelings of disconnection persist and are not reduced by facebook use;
- so using facebook is a coping response that does not resolve the base problem but is a pleasant distraction from it.
- which presumably is why in our increasingly virtual connected but decreasingly physically connected world facebook is so popular
original study found via experimental theology