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Where the stuff on this blog is something i created it is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License so there are no requirements to attribute - but if you want to mention me as the source that would be nice :¬)

Saturday, 17 September 2011

the secret of facebook's success

a study published in the APA's journal of personality and social psychology by kennon sheldon, neetu abad and christian hinsch suggests that:

- social disconnection motivates facebook use, so when lonely we log onto facebook;

- and when we do use Facebook we feel less lonely, more connected;

- but also the feelings of disconnection persist and are not reduced by facebook use;

- so using facebook is a coping response that does not resolve the base problem but is a pleasant distraction from it.

- which presumably is why in our increasingly virtual connected but decreasingly physically connected world facebook is so popular

original study found via experimental theology

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