1min 50sec @circulareconomy clip - Ellen MacArthur Foundation #food #initiative

text from youtube "

Climate change. Biodiversity.
Human health.
What’s the connection?

Food.

Changing our food system is the most impactful thing we can do to address climate change, create healthy cities and rebuild biodiversity.  You’ve probably been thinking about how you and your organisation can play your part.

Maybe you’ve created your own targets and manifestos, are supporting the Sustainable Development Goals, or Paris climate agreement.  But that’s the easy part. The real challenge is knowing where you can have the biggest impact.

The answer lies in cities - that’s where 80% of food will be consumed by 2050.  By using circular economy thinking, cities, and the businesses and people in them have the power to transform the food system.

But what would that look like?  Food would be grown in ways that support ecosystems instead of damaging them. And it would be sourced locally, when it makes sense.  We would make the most of food, avoiding edible food waste and using organic by-products to improve soil fertility to grow new ingredients, along with other uses.  At the outset, chefs and food brands would consider these principles when they’re planning what goes on our plate.

It sounds simple - but it’s one of the most ambitious and profound challenges of our time.  If we get it right, we’ll help avoid a climate crisis, restore biodiversity, improve human health and reconnect people with their food - all the while creating new business opportunities.

The Ellen MacArthur Foundation’s Food initiative brings together pioneering restaurants, supermarkets, food brands, and governments to ignite a transition towards a regenerative food system.

Reach your ambition. Play your part."