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Showing posts with label big data. Show all posts
Showing posts with label big data. Show all posts

Thursday, 18 January 2024

Unveiling Hidden Patterns in Big Data: The Power of New Statistical Techniques

Introduction - The explosion of data in recent years has transformed the way we live, work, and make decisions. Big Data, characterized by vast volumes, high velocity, and varied varieties of information, holds immense potential for businesses, researchers, and policymakers. However, the sheer magnitude of Big Data can be overwhelming, making it challenging to extract meaningful insights. Thankfully, the advent of new statistical techniques has revolutionized our ability to effectively discover patterns in this sea of information.

Photo by Markus Spiske on Unsplash

Traditional Methods vs. New Statistical Techniques - Traditional statistical methods, while reliable, often fall short when dealing with Big Data. They were originally designed for smaller datasets and struggle to handle the complexity and scale of modern data streams. Enter new statistical techniques that have emerged to address these limitations.

Machine Learning Algorithms: Machine learning algorithms, such as deep learning and random forests, have become invaluable tools for uncovering patterns in Big Data. These algorithms can identify complex relationships and hidden patterns that traditional methods might miss. For example, in the field of healthcare, machine learning models can analyze vast patient data to predict disease outbreaks, improve treatment outcomes, and identify potential areas for cost reduction.

Data Preprocessing: New techniques in data preprocessing help cleanse and transform raw data into a usable format. This includes handling missing values, scaling features, and encoding categorical variables. These steps are crucial for improving the performance of machine learning models and extracting meaningful patterns from the data.

Dimensionality Reduction: Dimensionality reduction techniques like Principal Component Analysis (PCA) and t-distributed Stochastic Neighbor Embedding (t-SNE) enable us to reduce the complexity of high-dimensional datasets. By visualizing and analyzing data in lower dimensions, researchers can more effectively identify patterns and clusters.

Advanced Sampling Methods: Traditional random sampling techniques may not be efficient for Big Data. New methods like stratified sampling and bootstrapping allow researchers to obtain representative subsets of data for analysis, reducing computational load without sacrificing accuracy.

Time Series Analysis: In domains like finance, climate science, and IoT, new statistical techniques for time series analysis have emerged. These methods can detect trends, seasonality, and anomalies in time-stamped data, helping organizations make data-driven decisions.

Bayesian Inference: Bayesian methods provide a powerful framework for estimating parameters and making predictions in Big Data scenarios. They are particularly useful when dealing with uncertainty and can be applied to various fields, from marketing to astrophysics.

Challenges and Considerations - While these new statistical techniques offer tremendous promise, they come with their own set of challenges. Some of these challenges include:

Computational Resources: Analyzing Big Data often requires substantial computational resources, including high-performance computing clusters and GPUs.

Data Privacy and Ethics: As data collection and analysis become more sophisticated, ethical considerations around data privacy and security become increasingly important.

Interpretability: Some machine learning models, such as deep neural networks, can be difficult to interpret. Researchers must strike a balance between accuracy and interpretability when applying these techniques.

Conclusion - The ability to effectively discover patterns in Big Data is essential for making informed decisions in various fields. New statistical techniques and machine learning algorithms have proven to be indispensable tools for this purpose, enabling us to unlock valuable insights from the vast sea of information. As these techniques continue to evolve, they will play an even more significant role in shaping our data-driven future. However, it is crucial to approach Big Data analysis with care, considering computational resources, ethics, and interpretability to ensure that the insights gained are both meaningful and responsible.


Source: I asked Chat GPT3.5 to "write a short article about how new statistical techniques cam more effectively discover patterns in big data" and then made some minor formatting changes and added a picture

Sunday, 1 September 2019

13min @thecrashcourse clip - Big Data Problems: Crash Course Statistics #39


Text from youtube "There is a lot of excitement around the field of Big Data, but today we want to take a moment to look at some of the problems it creates. From questions of bias and transparency to privacy and security concerns, there is still a lot to be done to manage these problems as Big Data plays a bigger role in our lives. Special thanks to Dr. Sameer Singh, the University of Washington, and the University of California Irvine for the content provided in this video. "

Saturday, 17 November 2018

11min 22sec @thecrashcourse - Intro to #BigData: Crash Course Statistics #38


Text from youtube "Today, we're going to begin our discussion of Big Data. Everything from which videos we click (and how long we watch them) on YouTube to our likes on Facebook say a lot about us - and increasingly more and more sophisticated algorithms are being designed to learn about us from our clicks and not-clicks. Today we're going to focus on some ways Big Data impacts on our lives from what liking Hello Kitty says about us to how Netflix chooses just the right thumbnail to encourage us to watch more content. And Big Data is necessarily a good thing, next week we're going to discuss some of the problems that rise from collecting all that data. "

Thursday, 11 May 2017

#Data - The world's most valuable resource AND @KingsCollegeLon 's The #Digital Everyday - exploration or alienation

Last Saturday I attended a one day King's College London conference at their Strand Campus entitled "The Digital Everyday - Exploration or Alienation".  

In a serendipitous week the Economist magazine's leader and briefing was on digital data with a cover headline of "The world's most valuable resource".

In their leader the Economist describe data as the oil of the digital era.  They point out that with Alphabet (Google's parent company), Amazon, Apple, Facebook and Microsoft's dominance those companies use their vast pools of data to protect their dominant market positions.  In part the data they have means they can ID potential competitors quickly which they then acquire via "shoot-out acquisitions", (think Facebook and What's App) before they become a threat.

The article goes on to describe how the enormous amount of data collected - on what we buy (Amazon), what we share & like (Facebook), what we search for (Google), how we drive (Tesla), where we take taxis to (Uber) - allows these tech companies to identify and develop new services (or improve existing ones) in ways users want - so serving needs and attracting new users.  And because their competitors can't see the data they don't even know about some of the opportunities.

Given such analysis the Economist suggests antitrust authorities need to loosen the big companies grip on the data and open up Government's data to encourage competition (both with user's consent). Towards the end of the article the Economist covers the the tension between data portability and privacy and how people need help in understanding that their data has value and they are due some form of compensation when others use it.               


The Kings College conference came at the digital data issue from a  different angle.  

And slightly unusually for a tech/soc media conference it didn't have a #

The main themes I heard during the various sessions I attended are set out below.  

The full programme for the day is to the left of this text and the text below.

The twitter (or other) IDs I could find for the people who talked at the sessions I attended are - 
@jwajcman1 @paologerbaudo @girlslike_us @Caliviral @ianmtucker1 @tainab @RachaelCKent @mjgw 
@ideacritik 
@jrpybus 

@TupsTweets @susannapaasonen  samuel forsythe  tanya kent pinelopi troullinou

and the institutions that organised the conference @kingsdh @DigiCultureKCL 



Is our experience of time shaped by digital technology?

In the Opening keynote Judy Wajcman talked about how we describe and perceive the effect of technology on time so for example:

- Accelerating the pace at which things happen

- Changing our very perception of time (as did the second hand on clocks when first introduced)
                  

- Reinforcing speed as being best - technological determinism or as much culturally driven?

Reality check - earlier technologies were also “blamed” for speeding up & too much data

Not all of us are affected in the same way (e.g. taxi drivers wait to speed others to places)

- Time as an individual resource or as a collective accomplishment

- Information overload (e.g. email inbox) – equally due to collective norms on how we expect others to deal with emails


- Concept of time as a limited resource and so of value & so to be used productively.



So the idea of the digital affecting our experience and/or perception of time is something several have looked at ....





... and written books about ....



































Our approach to digital technology

Judy's opening keynote, and Zeena Feldman's response touched on this issue.  Some of the issues mentioned that struck me are headlined below.

- Need to be more discriminating about when we use digital tecnology and be more demanding of it when we do

- Are we helpless victims or willing consumers?

- Should we be questioning more closely those who provide the devices and services in terms of their their bias and motivations?

- Is the technology a help in using “our” time productively by multi-tasking or is the practice of multi-tasking inherently less productive?

- In one of the slots in the 1st session after lunch Alessandro Caliandro talked about some research which tracked students use of smartphones and how they were always dipping in and out of using them - sometimes to kill time and sometimes to avoid stressful situations. 

When asked about misuse of smartphones some cited others hogging a digital environment with too much intellectual context.  When questioned about themselves people - of course - thought they got the balance of using smartphones for serious/silly/funny/heavy/light topics just right.



What do we actually want?

- In her response to the opening keynote Zeena Feldman pointed out that we are still figuring out how to live with these pocket computers.

- Its almost as though we're adolescents again - experimenting and trying things out as we begin to figure out who we are.

- All of which begs the question of what sort of life we want and how can digital technology help us achieve that.  Is the productive use of a time the morality that underpins the choices we want to make?  

How nuanced is the information we receive that we consider to be factual (eg the filter bubble that means my google search on a word will bring up different results from your search on the same word).  Is happiness what we pursue?  Are we human beings or human doings?



How much we share digitally and why


Self tracking devices - Rachel  Kent talked about her research on self tracking devices/apps and people's use of them.  Some of the use appeared to be motivated by a form of self policing where people used the app and the community to motivate themselves towards better exercise/eating/whatever regimes.  






























Indeed the very use of such apps made people feel more healthy even if they were having a "lazy" day or the device had over reported their activity levels.  Equally when the app produced results that under reported activity there was genuine angst.


Digital Mental Health - Ian Tucker talked about the use of apps to help those with mental health issues and in particular an online supportive community app called Elefriends.  








He described from his research 

- the initial disruption participants faced when 1st using the community, 

- the quite profound level of sharing that occurred, 

- the concern if regular participants dipped out or deleted their accounts,

-  and the relief some participants felt in dipping out of using the site


Filling the Void - Social Media as depressive hedonia - Marcus Gilroy-Ware riffed on his reflections on our use of sites like facebook and how far it was compulsive or some form of escape or distraction from our unhappiness.  







In doing so he also highlighted the relentlessly positive language social media companies use to describe their products features  - for example newsfeed - and suggested we should challenge that language - perhaps triviafeed instead?


Digital Data Funerals - Audrey Samson talked about how difficult it is to delete data that is in the digital world and about Digital Data Funerals as rituals representing what data we wish could be - but can't be  - deleted. 




In workshops or via other means participants gathered together onto usb memory sticks the data they wished could be deleted so it could be embalmed or ritually destroyed.



Digital Surveillance


Quieting the Niche - Sam Forsythe discussed the effects on knowledge sharing and participation of surveillance - and counter measures against such and the way in which data was used to predict the patterns of people's lives.

Fertile Space - Tanya Kant talked about the Clear Blue Ads (pregnancy/fertility) on You Tube and the algorithmic anticipation  - of gender, age, wish to conceive  - to target such ads tp particular audiences. 

Set against this was the reactions of users against such categorisations and the doubly oppressive anticipation that females of a certain age would be interested in their fertility.  

In commenting on such she observed that how although such targeting was based on various correlations of data sets  = the way such data sets were described to users used more old fashioned marketing demographics language.


Digital learning - Pinelopi Troullinou talked about the data gathered from students during their study to help them analyse their learning and performance.  She described this "seductive surveillance" as offering quantification to students whilst being unclear about the risks of such data gathering.


Datification of student life.  Claire Tupling described the type of data now typically gathered in higher education "for the student's own good" and how discussion was less evident about ownership, consent, storage and application of such data.  She also remarked on all this data displacing the individuals as the subject of the analysis.



The closing plenary session was on Algorithms


Algorithmic Orientations - Taina Bucher talked about how we describe different platforms algorithms - how we ponder whether such have changed or are new or are frozen  - and how we react when we think the algorithim is not working in the way it serves stuff up to us that is "wrong".


Distraction - Susanna Paasonen reflected on how our attention is diverted - our our boredom diverted  - by what is served up to us  - and while she talke on this subject in the background she had projected a non-repeating sequence of interesting/amusing/diverting gifs.  

In /doing so Susanna touched on a number of issues ...

- our loss of focus/shortening of attention spans 

- but our increased capacity to handle information

- distraction not necessarily being the opposite of focus/attention




Friday, 7 November 2014

Data Protection & #Privacy - 8 issues from an October 2014 International Conference

I have summarised these thoughts from this UN Global Pulse blog post, this Bloomberg post, this JDSupra Business Advisor post and this Hunton & Williams LLP post 


1) Governments leverage of big data (one definition of which is - large volumes of data from a variety of data sources collected and processed at velocity) - to enhance their practices - often faces concerns on issues like valid informed consent that the private sector seems to have fewer problems with.

2) Big data analytics constraining people's free choicefor example the growing sophistication of big data analytics allows increasingly finely defined categories of consumers - choices presented to people based on their categorization could "deprive people of free choice” and be a “frightening manifestation of digital predestination".

3) Proactive implementation of privacy by design and the use of privacy impact assessments - especially by governments who want to use big data for social good to prevent new modes of discrimination that some uses of big data may enable.

4) A preference to store data locally on a device in the internet of things - and when this is not feasible the need for businesses to employ end-to-end encryption.

5) Re-identification of pseudononimised data - particularly where such data is derived from devices connected to the Internet.

6) Lack of clarity and consensus of trans-border data regulations - which leads to increased legal and ethical uncertainty in big data practices - and so a need for clear and consistent policies with a focus on harmonizing procedural enforcement and cooperation between states and other stakeholders to ensure the coexistence of different norms across jurisdictions.

7) Lack of privacy enhancing technologies for proper data anonymisation and aggregation - and so big data could “challenge key privacy principles, in particular the principles of purpose limitation and data minimization.”

8) Net neutrality  - the principle that all Internet traffic is treated equally and without discrimination, restriction or interference.